I firmly believe that moving the masses away from foods that harm both the climate and animals requires making better, rather than merely more ethical, products.
I find Oatmilk, and Oatly specifically, to be one of these products. It doesn't taste or feel like it's trying to be a milk replacement. It's its own thing and is particularly good in coffee drinks, foaming up better and more quickly than just about anything else, and tasking quite good in the end result. It even has a natural sweetness that can lead some, but not all, folks to leave sugar out of their coffee.
It's also pretty darn good with a chocolate chip cookie.