New EyeTracking Study verifies the importance of page position and rank in both Organic and PPC search results for visibility and click through.  
 
A joint eye tracking study conducted by search marketing firms Enquiro and Did-it and eye tracking firm Eyetools has shown that the vast majority of eye tracking activity during a search happens in a triangle at the top of the search results page indicating that the areas of maximum interest create a “golden triangle.”  
 
See the down-right (or up-left, I should say) fascinating image here
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thatmikeykid: that is extremely interesting. great link.