A federal jury in Portland late Monday ordered Payless Shoesource Inc. to pay $304.6 million for willfully infringing on Adidas America Inc.'s three-stripe trademark logo.
A nine-person jury in U.S. District Court in Portland unanimously awarded Adidas $30.6 million in actual damages, $137 million in punitive damages and $137 million in Payless profits, according to a transcript of the proceeding.
And THIS is why trademark owners have to be such bastards. If they don't pursue every instance of infringement, they lose the right to go after the truly egregious cases like this one.
The jury looked at 268 shoes put out by Payless and determined that for 267 of them, Payless was improperly copying the Adidas logo.